Search engine reputation management is a term that is being searched more often. How do we know this? We did our research of course and data shows it is a slow growing industry. People need this service in order to manage how they appear in search engines.
We have an inclination to believe that the more data and information we have, the better decision maker we will be. We will even help reinforce the purchasing decisions of customers to buy our products and services. In other words in can potentially shape customer trust, explain why you are better than your competition and even make product value. But on the other hand, lots of companies don’t know how to create efficient data to convince people to buy your product.
For your desired outcome, it is best to use data that can be understood just a few seconds after looking at it. Use as many straightforward visuals as possible but it really depends on the audience you are writing for. But at some point not matter the audience, you can have an information overload in your content.
Starting with good and interesting data is the way to go. The next step should be to then use it as accurately and concisely as you can to avoid overwhelming the reader. Use graphics that people will remember and would like to share with their friends. When you do use proper data visualization, it communicates a story. It is best to use them as ways to improve upon the piece of content you wrote.
There are many different visuals to choose from when presenting data. There are pie charts, bar graphs, histograms, scatter plots and info graphics are just a few. If you have taken some kind of statistics or research methods class, it is guaranteed you have learned about choosing the right graph to present numerical data.
Sometimes people are involved in a project but don’t have the background skills to make sure what they put out makes sense. Trying to make visualizations is surely one thing people have to have experience with first to get it right. Being organized is a large aspect of it. It can even lead to incorrect data representation and making your brand seem like they don’t know what they are talking about. There are agencies out there that can help you with this this aspect if it seems too much for you.